Resume

Though I’ve spent my four years in college studying marketing and international relations, my work history reflects more of the variety of experiences I’ve collected.

Employment Experience 

Senior Marketing Specialist  |   ASPE Training   |  July 2016

Marketing Specialist  |   ASPE Training   |  December 2015

Marketing Intern  |  ASPE Training  | October 2014 – November 2015

  • Manage and produce all direct mail strategies and processes, as well as oversee vendor relationships
  • Manage and produce effective AdWords campaigns. Responsible for the successful creation, management and optimization of a campaign with a constant CTR above 12%.
  • Manage email content database, email schedule, design and distribution of marketing emails.
  • Responsible for keyword research, implementing a basic SEO structure across multiple websites, link building, and creating, optimizing and syndicating content.
  • Conduct monitoring and measurement of both direct and digital campaigns. Analyze and understand historical data with the goal of increasing future revenue and bookings.
  • Responsible for scheduling twitter updates on promotions, products, content and more using Hootsuite and managing multiple blogs via the WordPress platform.
  • Responsible for content creation, management and hosting monthly web seminars on various high-level topics.
  • Create enticing written copy for catalogs, brochures, and landing pages to convey clear messages that increase brand awareness, and revenue traffic.

Staff Lead  |  Regal Entertainment Group  | April 2012 – September 2015

  • Interact with customers on a daily basis and provide superior service to ensure customer satisfaction and loyalty and resolve issues quickly and efficiently.
  • Perform monetary transactions and keep accurate records in a multitude of fast-paced environments, while contributing to the synergy of various teams in the workplace.
  • Responsible for increasing the sale of inventories through personal selling and marketing set ups.
  • Employee of the month: October 2012, August 2013.

Wake County Pool Safety Inspector  |  Wake County Department of Environmental Services  | July 2014 – August 2014 

  • Inspected public swimming facilities throughout Wake County in order to ensure compliance with state and local government regulations to protect the health and safety of citizens
  • Teamed with county supervisors and pool operators to improve their processes for compliance with regulations. Worked independently to make crucial decisions regarding the functioning of each pool inspected.
  • Top producer of weekly inspections; increased county percentage of pools inspected from previous summers.

Other Experience

American Marketing Association Member  | 2016

Google AdWords Certified | December 2015-2016

Publicity Committee  |  Alexander Hamilton Scholars  |  November 2015

Study Abroad  |  Université Catholique de Lille  | May-June 2014

Volunteer  |  Northern Wake Senior Center  |  June 2008 – July 2011

Technical Skills

Conversational French and basic Italian

Direct Mail Marketing

Digital Marketing

Marketo Automation Software

Google AdWords and Analytics

Adobe Creative Suite

HTML, minimal PHP

Basics of SPSS, SAS Analytics, Salesforce, BPMN

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